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© 2024 THE PRECINCT STUDIOS
FlyCleaning
Project Scope
Creative Ideation
Creative Development
Content Strategy
Scriptwriting
Influencer Engagement
Video Production
Stills Photography
Editing
VFX

A campaign created to fool travellers into thinking a new Virgin Australia service innovation called ‘Fly Cleaning’ was actually real.

LAUNCH VIDEO
/ The Brief
Create a stunt for Virgin Australia on April fool’s day to remind people of Virgin Australia’s fun, flair and premium customer offering.
/ The Idea
You know the feeling. You return from your holiday feeling wonderful! Relaxed, recharged and full of happy memories. Until the second you arrive home and are faced with a mountain of dirty laundry. It was this consumer insight that led us to create Virgin Australia’s latest product innovation ‘Fly Cleaning’ — the world’s first dry cleaning service in the sky. The only catch is that ‘Fly Cleaning’ was 100% fake.
1/ SOCIAL TEASER VIDEO
2/ TIKTOK COLABORATION
3/ SOCIAL REVEAL VIDEO
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