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Innovative Healthcare
Client: Takeda Pharmaceuticals
/ Scope
Creative Ideation
Creative Development
Video Production
Stills Photography

Helping the life saving Blueprint for Innovative Healthcare Access expand into sub-saharan Africa by raising awareness though an emotional docuseries.

series trailer
/ Summary
“The Story Behind the Blueprint” is a documentary series about five people facing the financial and emotional burden of living with cancer, diabetes and hypertension in  Meru County, Kenya and the community healthcare workers who volunteer their time to help care for people in need.
The series shares the story behind Takeda’s Blueprint for Innovative Healthcare Access which saves lives by removing the barriers that stop people from accessing care for NCDs—the leading cause of death worldwide.
/ Results
The Blueprint which has treated 1000 patients has now expanded into Rwanda, where the framework has been adapted to address local healthcare needs. Takeda has since been ranked 6th out of 20 world-leading pharma companies in the 2021 Access to Medicine Index and are committed to achieving UHC 2030.
Episode 1:
"It Takes a Village"
Episode 2:
"Close to Home"
Episode 3:
"No Words"
Episode 4:
"Stronger Together"
Episode 5:
"Looking Forward"


Gold - 2022 Anthem Awards / Best Brand Campaign

Silver - 2022 Anthem Awards / Campaign: Brand

Gold - 2021 Content Marketing Awards / Best B2B Campaign

Silver - 2021 Content Marketing Awards / Best Video: Series

Shortlist - 2021 Content Marketing Awards / Best Purpose-led Content

Official Honoree - 2022 The Webby Awards / Branded: Unscripted

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