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© 2024 THE PRECINCT STUDIOS
VA-X & WIN
Project Scope
Creative Ideation
Scriptwriting
Video Production
Editing
Grade

Miss that flying feeling? A social campaign that launched Virgin Australia’s VA-X & WIN competition with a record breaking number of entries in the first day.

VA-X & WIN LAUNCH VIDEO
/ The Brief
When Australia locked down… again, Virgin Australia wanted to help increase vaccination rates to get back in the air sooner.
/ The Solution
Australians were desperate to travel again so what better way to incentivise people to get vaccinated than by reminding them how much they miss the feeling of flying. The VA-X & WIN campaign did exactly that in a humorous way, by showing the ridiculous lengths people will go to in an effort to recreate the flying experience from the confines of their own homes.
LAUNCH VIDEO 'EYEMASK'
SOCIAL VIDEO 'Treadmill'
SOCIAL VIDEO 'EYEMASK'
/ The Results

100K+ ENTRIES IN 1 DAY

1.2M+ ORGANIC VIEWS

300+ NEWS STORIES

VA-X & WIN CASE STUDY

AWARDS

Silver - 2021 CMA Awards
Best Use Of Content within Media

Official Honoree - 2021 Webby Awards
Video - Viral Marketing

Next Project
NCS Extraordinary