Australia Innovates - The Precinct

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Australia Innovates Series

6 x 3-5min episodes released globally though a targeted campaign.

The Brief

While our borders are closed to international business travellers, Tourism Australia wanted to keep Australia top of mind as the ideal destination for future business events.

The brief was to create “binge-worthy” episodic content that would build desire for Australia as a leader across knowledge sectors as well as leveraging Australia’s raw destination appeal.

The Solution

We have a long and impressive history of innovation in this country, so to give Australia the recognition it deserves for its brilliant minds as well as its beauty, we pitched the idea of creating a mini-documentary series showcasing the latest innovators continuing that legacy.

The series builds on the promise that there’s nothing like Australia for business events and is supported by a through the line campaign in a bid to win over the hearts and minds of Business Events decision-makers and planners in key markets around the including North America, United Kingdom and Europe.

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