Australia Innovates

Selling Australia’s brains and beauty in a content series featuring six of Australia’s most impressive thought leaders.

From successfully regenerating reefs though Coral IVF to performing the world’s largest long segment bone transplant using 3d printed scaffolds, the mini-documentary series puts the spotlight on Australian innovators that are changing the world.

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Australia Innovates Series

6 x 3-5min episodes released globally though a targeted campaign.

The Brief

While our borders are closed to international business travellers, Tourism Australia wanted to keep Australia top of mind as the ideal destination for future business events.

The brief was to create “binge-worthy” episodic content that would build desire for Australia as a leader across knowledge sectors as well as leveraging Australia’s raw destination appeal.

The Solution

We have a long and impressive history of innovation in this country, so to give Australia the recognition it deserves for its brilliant minds as well as its beauty, we pitched the idea of creating a mini-documentary series showcasing the latest innovators continuing that legacy.

The series builds on the promise that there’s nothing like Australia for business events and is supported by a through the line campaign in a bid to win over the hearts and minds of Business Events decision-makers and planners in key markets around the including North America, United Kingdom and Europe.

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Professor Peter Harrison: 30" Trailer

Coral IVF
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Doctor Michael Wagels: 30" Trailer

3D Printed Bone Transplants
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Dr Michelle Perugini: 30" Trailer

Revolutionising IVF through Artificial Intelligence
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Dr Ben Eggleton: 30" Trailer

Harnessing light to revolutionise communication
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Professor Bronwyn Fox: 30" Trailer

Launching a new era for manufacturing
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Professor Genevieve Bell: 30" Trailer

Shaping the future of our digital world
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