"The campaign beautifully harnesses the passion and dedication we have to our guests and the incredible service they experience every time they fly with us”
Libby Minogue, Group Chief Marketing Officer, Virgin Australia
Virgin Australia has launched a new marketing campaign to appeal to Australians as they emerge from lockdown and prepare to travel again.
Virgin Australia has partnered with The Precinct to create the campaign, with a teaser of the hero campaign video released on Virgin Australia social media channels over the weekend, before the TVC debuted nationally last night. The campaign will continue to be aired across national and regional television during October and November, as well as on social media, YouTube and catch up TV.
Virgin Australia Group Chief Marketing Officer, Libby Minogue said the campaign perfectly showcases Virgin Australia’s award-winning customer service and unique flair, as the airline expands its flight network across Australia and internationally.
“We know this campaign will remind Australians why they should book with Virgin Australia, which will be so important as the country begins to travel again.” said Ms Minogue.
The Precinct Creative Director, Michelle Galluzzo said the campaign which features Virgin Australia team members is perfectly timed as Australians begin to plan their next holiday.
“With the highly anticipated holiday season approaching, this campaign is a friendly reminder of Virgin Australia’s playful attitude and great service. It’s fun, relatable and an exciting time to show what they do best.”