“We came to The Precinct with a fairly open brief. What was delivered exceeded all of our expectations and was arguably one of the most beautiful pieces of content we’ve ever created. The documentary-style video of one of our younger female cadets told the story so perfectly and was overwhelmingly successful. We couldn’t be happier.”
Libby Armstrong, Public Affairs Manager, Virgin Australia
An inspirational mini-doco about an 19 year old cadet’s journey towards becoming a VA pilot.
The Virgin Australia Cadetship is a fantastic program giving aspiring pilots an opportunity to train at an internationally recognised flight training school and obtain their qualification as a Commercial Pilot.
To increase the number of applications, specifically for females who last year made up only 5% of entries, we created an inspirational mini-doco about 19 year-old Virgin Cadet, Shelby and her journey towards becoming a VA pilot.
The content was pushed out over social media to reach the target audience. It received extremely positive engagement and earned a great deal of coverage for the program and Virgin Australia. It reached 1.08M with 483K views and 7,328 likes, comments and shares.
The number of applications for the 2018 program quadrupled, and the number of female applications increased for 5% in 2017 to 25% in 2018. Virgin Australia even played the video in-flight!
Always dreamt of becoming a pilot? Now’s your chance! Our Pilot Cadetship Program is open for applications and we’re looking for candidates who are ready to begin their career in aviation. See what a day in the life of a Virgin Australia Pilot Cadet looks like. For more info and how to apply, link in bio. #virginaustralia #pilot #cadet